Brady is a rodeo rider who lives with his dad and sister in the South Dakota's badlands. By racing in various rodeo shows, Brady provides for his family, but a serious accident stops his riding and Brady's doctor forbids him to ride again. This ban is hard to keep because rodeo and being a cowboy is everything Brady knows. The film is based on the main character Brady Jandraus own true story. Petter Stjernstedt at Kulturmagasinet Kulturbloggen finds that "The Rider is a drama in a small format, that uses simple methods to describe a rodeo riders tough life.