David Farrier is a television reporter from New Zealand who usually makes light-hearted segments of odd people and events. When he finds a website dedicated to tickling competitions he becomes curious and contacts the company behind the competitions. However, the interview request is met with threats and mockery about David Farrier's sexual orientation and he decides to do some investigating. What started out as a fun clip on Youtube develops into a very strange story with many hidden secrets. Magnus Blomdahl writes on TVdags that it is "one of last year's most important and unpleasant documentaries".